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however, upon closer inspection, the unique charm of "snacks and drinks" still exists. although the capital market has become more cautious about investment in the catering industry, judging from the brands that have obtained financing, beverages and snacks and fast food are still the guests of honor for capital. the "white paper on china's catering franchise industry in 2023" shows that tea and coffee have become popular investment areas, which reflects consumers' pursuit of high-quality experience and also prompts capital to pay attention to the potential of segmented tracks.

in 2024, the transformation of the catering industry will shift from "low price" to "quality-price ratio". emerging brands focus on "differentiation", such as floral coffee, grain coffee, african coffee, etc., which have attracted the attention of many investors. optimization of supply chain management and enhancement of bargaining power will become the key means for catering companies to find a delicate balance between cost control and quality improvement.

from the perspective of the capital market, the successful listing of chabaidao on the hong kong stock exchange and lao niangjiu on the new third board represent a new situation in the capital operation layout of catering companies. it is estimated that in the first half of 2024, there will be 5 catering companies in the ipo process, which means that the catering industry is in the stage of transformation and upgrading.

on the other hand, cutting-edge technologies such as artificial intelligence and big data are also profoundly changing consumers' dining experience and having a significant impact on the operating model of the catering industry. the rapid popularization of the "catering +" cross-border integration model closely combines catering with culture, technology and other fields, injecting unlimited vitality and innovative inspiration into the industry.