한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
tesla model y's "green and yellow" moment comes from the combined impact of its own product strategy and market competition environment. model y has undergone three facelifts, focusing on safety configurations and optimizing interior details, but no major changes have been made. the intelligent driving technology fsd has not yet entered the chinese market. under this circumstance, tesla officially launched a five-year interest-free policy, attracting more car buyers to consider the budget for new cars. at the same time, new power brands also took the opportunity to "snipe" tesla and challenge tesla's dominance through channel construction and product upgrades.
competition in the new energy vehicle market in 2024 will become increasingly fierce. brands such as lideal and hongmeng zhixing have successfully attracted consumers with their advanced autonomous driving technology and smart cockpit experience, while wei xiaoli and deep blue automobile have also jumped from the first echelon of "new forces". at the same time, huawei smart world r7 is also constantly improving, challenging tesla's market position with its strong brand appeal, as well as its advantages in interior space, trunk and front trunk.
however, the rise of domestic new energy brands does not rely solely on product strength, channel construction is also crucial. tesla has adopted a direct-sales model, and the terminal service experience and selling price of stores across the country remain consistent. however, there is a certain gap between the management level and service experience of traditional automobile sales channels, and it is difficult to completely replicate tesla's successful model.
more importantly, market perception is critical to brand development. the public has limited awareness of new brands and may choose the relatively conservative tesla. in first-tier cities such as shanghai and shenzhen, tesla's channel construction is relatively mature and it is easier to attract more consumers.
