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the volkswagen group has also recently reported layoffs. its global performance plan aims to improve efficiency until 2026, which reflects the challenges facing the industry.

competition in china's new energy vehicle market is fierce. many domestic and foreign brands have launched various models, such as saic volkswagen's id series (id.3, id.4, id.6x) and byd's tang ev. these competitors have great influence on the brand. they have their own advantages in terms of strength, technological innovation, product performance and sales channels.

saic-volkswagen is facing challenges from many competitors such as tesla and byd, and the market needs a clearer direction and strategy to deal with it.

in february 2023, the then general manager jia jianxu proposed the "nine-character policy" to promote gas-powered vehicles, stabilize electric vehicles, and install audi vehicles. these three points constitute the focus of saic volkswagen's work and mark the competitive strategies of fuel vehicles, new energy vehicles and saic audi.

tao hailong took over as general manager of saic volkswagen. in his first appearance, he mentioned that "the market situation is very severe." he emphasized that the team must walk on thin ice and race against time to win the market.

the market share of gasoline vehicles may decline in the future, but "hybrid power and new energy" are the focus of saic volkswagen.

saic-volkswagen is increasing its cooperation with audi to promote the development of intelligent digital platforms in order to occupy a place in the luxury intelligent electric market. saic volkswagen has developed its own pure electric platform meb platform, which brings it a competitive advantage in the new energy field. however, at present, saic volkswagen's design capacity and design capacity utilization are at low levels, and production efficiency needs to be further optimized.

in addition to technological innovation, saic volkswagen also needs to seize market opportunities and actively respond to challenges in emerging markets. they need to find new breakthrough points to stand out in the fierce competition.