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however, skoda has always maintained its persistence in the market, trying to find its own position, and even differentiated itself from volkswagen, toyota and honda at the brand level. kodiaq is skoda's attempt to find its own unique niche. it inherits the heritage of volkswagen, but tries to attract consumers in its own way.
as skoda's blockbuster product, the new kodiaq is officially launched, and its exterior design has also brought new changes. the new design style is more recognizable, especially the family-style headlight design at the rear of the car, which is more unique than other models.
however, the kodiak's price and market positioning have sparked a lot of discussion. its starting price is 191,900 yuan. although it is cheaper than the tiguan l, its overall performance seems a bit "unrealistic." when competing with mainstream brand models, kodiaq seems to lag behind in terms of price. at the same time, with the rapid development of new energy vehicles, kodiaq is also facing huge challenges in the brand market.
however, the kodiak doesn't stop there. it has also been upgraded in the interior, using a 20-inch panoramic sunroof, creating a more transparent sense of space. in addition, there are also highlights in intelligent configurations, such as electronic parking, automatic parking, and active braking, making driving safer and more comfortable.
it is worth mentioning that kodiak’s market positioning and the differences between its competitors. facing competition from brands such as hyundai santa fe, honda and toyota, kodiak's positioning appears to be a bit "thin." it is also facing challenges in the new energy vehicle market. while products such as tiggo 9 series and jietu shanhai l7 have attracted more potential users with their price and market performance, kodiak seems to be working hard to find its own breakthrough point.
all in all, kodiak's competitive situation is still severe, and it needs to find a new direction of development to truly stand out.
