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from "garlic house exchange" to "buy a house and get a flight", what kind of marketing method is this?

"buy a house and get a flight", "watermelon house exchange", "lychee house exchange", etc. these activities are all trying to attract home buyers in some non-traditional ways. for example, a property owned by henan jianye group once launched two marketing posters, "garlic for house" and "wheat for house". one of the posters showed, "5 yuan/jin", "garlic for house", "garlic for down payment", etc. words. in jiangning district, nanjing city, jiangsu province, a property owned by xincheng holdings once launched the "watermelon house exchange", in which watermelons can be purchased for 10 yuan/jin to pay for the house. the purchase limit for each house is 10,000 jins, and the maximum deduction can be 100,000 yuan. in july 2022, the "litchi house exchange" activity was launched at the jiazeyuan dijing central real estate in zengcheng district, guangzhou city, guangdong province. these campaigns are trying to attract homebuyers in non-traditional ways.

the motivation and meaning behind “fancy marketing”

there are also some motives and meanings hidden behind this “fancy marketing”. on the one hand, this reflects the fierce competition in the real estate market, and developers need to seek new ideas and methods in order to increase sales. on the other hand, this also reflects people’s pursuit of lifestyle, and they hope to have a unique and personalized experience.

challenges and reflections brought about by “fancy marketing”

however, "fancy marketing" also brings new challenges and reflections. first of all, this marketing model can easily cause controversy in public opinion. second, this model can lead to over-inflated markets and bubbles. finally, this model may intensify contradictions and conflicts in the real estate market, ultimately harming the sustainable development of the real estate market.

how to balance market competition and social responsibility

as market competition intensifies, the "fancy marketing" model in the real estate market is also facing new challenges. in the future, we need to find a balance between maintaining market vitality and maintaining social fairness and justice.

we hope that through the analysis and reflection on "fancy marketing", we can better understand and respond to the development and changes of the real estate market, and contribute to promoting the healthy development of the real estate market.