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chongli, located in zhangjiakou city, was once a county seat. nowadays, the county has been removed and a district has been established, and the new urban area is developing rapidly. this has become the "hiding" area for the 2022 beijing winter olympics, and has also attracted many outdoor sports enthusiasts to experience the snow scenery and mountain challenges. ma ning, a young woman who loves outdoor sports, runs her own b&b "hongxiang hotel" in chongli. she observed that many local tourists are looking for cost-effective accommodation options, especially during the winter skiing period.
ma ning's "hongxiang hotel" is located in the xincheng district of chongli, very close to the popular local ski resort fulong ski resort and with convenient transportation. compared with chain hotels, her b&b has a freer operating model. she communicates with guests to understand their needs and preferences, develops personalized service plans, and provides comfortable and affordable options for tourists who pursue cost-effectiveness.
with the emergence of new homestay models, the county hotel market is also changing. the luxury hotel "intercontinental chongli hotel" will open in june 2024. ma ning believes that this is not a competitor, but represents the increasing development and attractiveness of the county, providing more possibilities for the operation of b&bs in the future.
however, in the exploration of the county b&b model, hotel chains still face new challenges. they need to be more precise in selecting suitable accommodation locations, rather than blindly sinking in, to adapt to emerging market needs.
zhao tong, a shop blogger, found that more and more "shop bloggers" appeared in county hotels in local specialty restaurants, sharing hometown delicacies, recording local culture and lifestyle, and providing tourists with a richer experience. the opening of the all seasons hotel has also become a new symbol, representing that the county is ready to receive more traffic.
