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from a technical perspective, new technologies such as autonomous driving and battery swapping are changing the automotive industry. these new technologies have also brought new business models and growth points to car companies. nio has successfully attracted many consumers with its high-quality services and battery swap system and has become an industry benchmark. leapmotor has achieved cost advantages and expanded overseas markets through its own r&d and cooperation. byd has a strong foundation. with its strong production capacity and technical strength, it dares to raise prices, and it also continues to invest in research and development in the field of intelligence.

although competition is fierce, market development trends cannot be ignored. sales of new energy vehicles continue to grow, which means that car companies need to find new growth points in future development.

"less is more" is a concept that is changing the market landscape. some car companies choose to focus on the high-end market, using product experience and value as their core competitiveness to attract target consumer groups.

industry insiders are also confident about the future. they believe competition will further intensify, but they also see new opportunities. some companies have finally grown into industry giants through price wars and value wars.

facing challenges, car companies need to constantly explore new directions and strategies and find breakthrough points.

• improve product technical capabilities: new technologies are key to future development. car companies need to invest more resources in developing smarter and more efficient models and technologies.
• focus on brand building: not just a price war, but brand competition is also the battlefield of the future. attract more consumers through unique product positioning, high-quality services and brand culture creation.
• embrace new markets: overseas market potential is huge. some car companies expand overseas markets through cooperation or independently, expand their influence and explore new growth points.

in the future, the new energy vehicle industry will undergo a profound change. price war is an essential element, but it also means a test of strength. only by continuous innovation and exploration can we find our own position in the highly competitive market.